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Wisconsin Bed & Breakfast Association
2008 "Spring Fling"
 

Innkeepers have rated WBBA’s spring marketing seminar event as a

“must attend”
 
and the 2008 event will give you even more reasons to attend ...
WBBA is partnering with the Wisconsin Restaurant Association,
and holding our Spring mini-conference in conjunction with the Wisconsin Restaurant Expo! ... What's the "Expo" you ask?
It is a 'foodie's paradise', a 'taster's delight' , a feast for the palate, nose, and eyes!  Food prep demos, seminars and food/hospitality education await you!
 
WBBA's education sessions are scheduled on Tuesday March 11, to allow you plenty of time to browse the Expo on Monday and Wednesday ... and did we mention, for WBBA attendees, the Expo registration is complimentary?!
Read on for details...
Wisconsin Brand New ... Wisconsin Brand - You!

Join us for brand new questions and brand new answers!

 A Brand is a promise …

 it creates an emotional connection … it is a foundation and a platform … it is timeless.

 Slogans come and go …

 they express features of the brand...they are a call to action.

 What is your promise to guests … what is your brand?

 What sets your B&B apart? What differentiates Wisconsin?

How does creating an emotional connection through your brand

 increase customer loyalty and economic impact?

 The following sessions explore the questions and the answers: 

Tuesday March 11

 9-10  Registration

 10-10:15   Welcome

 10:15-12  The Power of Email Marketing

   Steve Robinson, Constant Contact Regional  Director

   What is it, why & how does it work? How can email marketing meet your needs?  Tips, strategies & techniques to create more effective email campaigns.    Then, you’ll take a walk thru the Constant Contact Email Marketing System and learn how to build & manage your contacts, how to create great looking emails, and how to track results to maximize your results. Each attendee receives a free Constant Contact 2-month membership!

 12-1:15   Visit the Food Expo … you’ll find lunch there!

 1:30-2:30   Wisconsin Brand New

   Tourism Secretary Kelli A. Trumble, and Director of Marketing & Communications Sarah Klavas will present the much-anticipated new brand platform for Wisconsin.  They’ll share with you how the creative process unfolded, and how the new brand promise will work across a variety of business sectors, including tourism, agriculture, business, even education.  This is a topic that’s received wide media attention and holds great potential for the lodging industry.

 2:45-3:45  Wisconsin Brand You

  Carla Minsky, WBBA's communications specialist, chaired the Branding Committee for the Department of Tourism so she’s been entrenched in this legacy-level work  from the start.  She’ll start with tips on how to apply the brand platform to the B&B industry generally, and then take you through some branding exercises so you’ll have a real sense of how to make it work for your specific inn. 

  4:00—5:00  Visit the Food Expo!    

WBBA thanks the

Wisconsin Restaurant Association

for inviting WBBA members to the Food Expo!

  For a complete Food Expo schedule and program details, visit:

  www.wirestaurant.org/expo

The Expo begins Monday March 10, at 10 am (food show opens

at 11) and continues through 3:00  Wednesday March 12.

 The complimentary pass for WBBA seminar attendees is valid for all three days and admits you to the demos, education sessions, bakery pavilion, tech center, interactive zone (hands-on), competitions, and more! (Some sessions do have a fee and are identified on the registration form.)

The complimentary registration is extended only to those registering for the WBBA Seminar.  Upon receipt of your registration, WBBA will provide Expo registration information.

 

      Fellow Innkeeper Friends, Food, Fun … ‘see you there!   

 

  Now that you know where to learn and where to eat, here's where to sleep:

These WBBA Members Welcome You with special rates; distance from Milwaukee Airlines Center is noted.

 Hillwind Farm / Plymouth. $59 single night or $54 each for 2 or more nights.  50 mi north.  Full breakfast / homemade cookies! 877-892-2199.

 Roses / Lake Geneva.  Innkeeper Exchange Rate. 55 mi. 262-248-4344.

 Honeybee Inn / Horicon. $50 per night / minimum 2 nights. 45 minutes. 920-485-4855.

 White Shutters / Lomira.  $40 for each night, 50 miles. 920-269-4056 .

 Gresley House / Mequon. $45/queen room w/shared bath or $65 king room pb. 15 min. 888-270-3875 

 Westphal Mansion Inn / Hartford. 1/3 off rate. 45 min. 262-673-7938   

 

   Any questions?  Please call WBBA at 715-539-9222 or email us at info@yestobliss.com    

The Midwest Airlines Center:  400 West Wisconsin Ave, Milwaukee WI  53203  

 

  Registration

Inn Name: ______________________________________

First Attendee: __________________________________

Second Attendee: ________________________________

#1___ #2___  Attending Tuesday Sessions, from 10-5

#1___ #2 ___  Planning to attend Food Expo on Monday

#1___ #2 ___  Planning to attend Food Expo on Wednesday

$35 per person

$_____  Total payment by enclosed check

Mail Postmarked by FRIDAY FEBRUARY 22

WBBA ~ 108 South Cleveland Street ~ Merrill WI  54452

           ~~~~~~~~~~~~~~~~~~~~~~~~~~   

  

2008 WBBA Annual Conference   

 & Innkeeper Trade Show 

DATE:  November 16-18 (Sun-Tues)

LOCATION: Great Northwest Region

watch this space for more details!

 

2007 

19th Annual Meeting / Conference / Trade Show 
 November 7, & 8, 2007 (Wednesday - Thursday)

Comfort Inn & Suites

DeForest (just north of Madison on I 39/51)

Conference Room Rate:  $69.  Reservations: 608-846-9100

Registration: $105 full conference;

                      $70 Wednesday only;

                      $50 Thursday only

Tuesday November 6

     6 pm Board of Directors’ Meeting

Wednesday November 7

10 a.m.         Registration area opens

11-2:00        WBBA Annual Membership Meeting + lunch

2:30-3:45     Break-out Sessions

                      1.  Web 2.0 - Jeff Logan / Insideout Solutions

                           How to market with the next generation Internet

                      2.  Marketing for Masters –

                           Janice Hurley / BedandBreakfast.com

Learn how to adjust both your marketing and your inn’s amenities to    attract    travelers who have more money than time to spend it!

4:00-5:00     Committee Meetings:

                      Membership, Sandards,Marketing…

6:00              Wine Makers Dinner: Each course is paired with a wine; the wine-maker's commentary explains the subtleties of each pairing.

8:00              Speaker / Entertainment …

Thursday November 8

7:00              Registration area opens

7:30              Breakfast

8:30-9:15     Kelli Trumble, Secretary - WI Dept of Tourism

9:30-1:30     Vendor Trade Show + Lunch in Trade Show area

                Luncheon Presentation:    

                  Insurance – Current Issues & Risks with Chuck Andracchio / TRICOR.  Can you ‘afford’ to be nice and transport guests?  Protecting valuable contents and water damage issues. 

1:30-2:30     Break Out Sessions

                     1. Pricing & Promoting your Rooms for Maximum Profit - Janice Hurley / bedandbreakfast.com

Learn how to maximize your income by varying your rates and expanding distribution, increase reservations by using onward distribution (GDS, Expedia etc.).

                      2. Turn Your Data into Information - Theresa Benada

You've religiously collected data from your guests ... now what do you do with it? 

2:30-3:30      Break out sessions 

                     1. Selling Your Inn – What works / What doesn’t

                              Innkeeper forum

                    2.  Is Print Marketing Dead? Patricia McCauley /Insideout Solutions.

Bring your materials to this session to assess against the techniques & examples  

 3:30                Adjourn

 

2007 Trade Show Vendors 


American Dreams Inc.—Webervations

Phone:  740-385-4444  email info@webervations.com  web:  www.webervations.com 

84 East Main Street, Logan OH  43138

Willie Louthen-Brown 

Webervations has been providing affordable online availability and reservation services to the lodging industry since 1997.  Webervations is easily configured to seamlessly integrate into your Web site, and can also display availability from association or directory sites.  The personal touch that we provide makes Webervations “Your Personal Web Reservations Service”.

WBBA recognizes American Dreams Inc.—Webervations as a valued Business Associate member. 

Bed and Breakfast.com

700 Brazos Street Suite B-700, Austin, TX  78701

Phone:  1-800-Go-BandB (1-800-462-2632) ext 2713 or 512-322-2713  fax: 512-320-0883  

email:  Janice.Hurley@BedandBreakfast.com  web:    www.bedandbreakfast.com

Janice Hurley

Based in Austin, Texas, ELG Hospitality is the parent company of BedandBreakfast.com, Inns.com and RezOvation.  BedandBreakfast.com is the leading online B&B directory and reservation network; Inns.com is a pay-per-click lodging directory for independent properties; and RezOvation software helps innkeepers run their businesses more efficiently and accept real-time Internet reservations.

Deneen Pottery (Cloth and Clay)

Phone 651-646-0238  email: niles@deneenpottery.com  web: www.deneenpottery.com

2325 Endicott Street, St Paul MN  55114

Niles Deneen

Deneen Pottery specializes in Custom Hand-Thrown Logo Stoneware.  We began with 1 B&B in 1993 and today we have a client list that exceeds 1400.  Our stoneware is not only rich in color, beautiful in form—but durable enough for the microwave, industrial sanitizer, and freezer.  When someone purchases a mug, it will get used, giving the Inn, Lodge, or B&B advertising visibility for years to come.

WBBA recognizes Deneen Pottery as a valued Business Associate member.

Dream Ridge Creations, Inc.

608-986-2710  800-889-9828  email: dreamridge@jvlnet.com  web: www.dreamridgecreations.com

4588 County Road S, LaValle, WI  53941
Jeannie Gosdeck & Joseph Beyer

At Dream Ridge Creations we are proud to offer you beautiful items etched with your name, logo, or sketch of your choice.  We offer low minimum quantities, competitive prices, and low art charges.  From your logo to finished product, all are done in our shop.  WBBA recognizes Dream Ridge Creations as a valued Business Associate member. 

Harbour Light Music   

Phone 651-388-9125  email: neal@redwing.net  web: www.harbourlightmusic.com
POB 2012, Red Wing MN  55066-1012   
Neal A. Topliff   

 On A Blissful Note”, a compilation of solo piano pieces by Midwest composer / pianist Neal A. Topliff in partnership with WBBA was released 1 year ago.  This mood-setting music captures the essence of a relaxing or romantic B&B getaway.  Featuring a “Frequent Sleeper” rewards coupon inside, guests can earn one free night after 10 stays in WBBA member B&B’s.  Neal’s music has been well received around the world and has been said to be ‘soothing’ and ‘addictive’ while being compared to top selling artist in the New Age genre of music like Lorie Line and George Winston. The success of his first solo CD enabled Neal to start his own recording and publishing company.

Inside Out / Savvyinnkeeper.com

800-500-8401 or 360-683-5774 fax: 360-683-5857  email: info@insideout.com    web: www.insideout.com
436 So. Sequim Avenue, Sequim, WA 98382 

Jeff Logan, Webmaster

InsideOut is a full service destination marketing company that specializes in the Bed & Breakfast industry.  We provide unique designs, hosting, and SEO (search engine optimization) for websites, and logo development and graphic design for print marketing. 

Ladybug Antiques   

phone:  260-925-5864                   email: bobholt3@mchsi.com   

604 Greenbriar, Auburn IN  46706   

Bob & Pat Holt    

Beautiful table toppers that are sheer or with cut-outs.  They are a lovely asset that you won’t have to be afraid to use, since they can be machine washed, are stain resistant, and require no ironing.  You must see them to truly appreciate them!   

The Multimedia Room   

316-866-2898   fax: same  email: lisa@themultimediaroom.com  web: www.themultimediaroom.com   

5516 Polo, Wichita, KS  67208 

Lisa & Sean Genosky   

The freshest way to market your Bed and Breakfast is our Multimedia Guided Tours.  It’s the perfect solution for showcasing your historic home or cozy cottage right on your website.  We join together images, voice, and music to bring your site to life.  Visit our website to view tours.  

Scotch Hill Farm   

Phone:  608-897-4288  fax:  same  email:  scotchhillfarm@wekz.net  web:  www. scotchhillfarm.com   

Dela & Tony Ends 

Fine milled, hand-crafted soap made in southern Wisconsin on a family farm.  Hospitality size bars can be custom-made for your B&B.  Hand-crafted liquid soap is also available.  Suitable for Travel Green B&Bs.  Our soap is great for gift shops, special gift baskets, or client gifts.   

TRICOR Insurance & Financial Services   

800-556-5441 ext 1444, fax:  888-229-6161      email:  candracchio@tricorinsurance.com   

POB 1810 ~ 500 Iowa Street, Dubuque, Iowa, 52004-1810  web:  www.tricorinsurance.com   

Chuck Andracchio  

TRICOR's Hospitality Insurance Program is a true innkeeper insurance product, designed for your unique operations.  From 2 rooms to 30 rooms, with or without employees, restaurants, or water activities, we have options to address the needs you have.  We are a third generation, Wisconsin based, independent agency representing national and regional carriers.  

WBBA recognizes TRICOR as a valued Business Associate Member.     

Victorian House Scones, LLC   

877-749-1943  email: sconelady@victorianhousescones.com  web: www.victorianhousescones.com   

POB 8094, Lafayette, In  47903-8094   

Debbie & John Anderson   

Looking for superb scones with (almost) no effort?  Our scone mixes are designed for the busy innkeeper.  We offer the taste of homemade, the ease and convenience of a mix, ad the freedom to create a “signature” scone.  Please email to request wholesale pricing for both commercial and resale sizes.    

von Stiehl Winery   

800-955-5208   920-487-5208 fax 920-487-5108   email: vonstiehl@vonstiehl.com  web:  www.vonstiehl.com   

115 Navarino Street, Algoma WI  54201   

Brad Schmiling (Wine & Tasting info & initial order); Shirley Fort (re-orders)    

As Wisconsin's oldest licensed winery, von Stiehl has been giving a classic experience to visitors for the past 35 years.  Housed in a 19th century Beer Brewery, the winery now produces over 25 wines which have won over 200 awards in the past 15 years...most popular are Cabernet Sauvignon, Seyval (Fume), Riesling, Satin Red, and Oktoberfest.  Open seven days/week year round.  Von Stiehl offers a special wine list with generous discounts to WBBA members for use with their B&B guests.